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- Ask questions. You may not want to hold up the line at theregister while you question the cashier, but you can check thewebsites of companies selling the pink things you areconsidering purchasing to see how their programs work. Jaggar'sgroup runs a "Think before you pink" campaign that offerssuggested questions on its site (). For example, is there a cap on the amount the company willdonate this year? Has it met its cap? Obviously, there's noreason to buy one more T-shirt if the T-shirt company hasalready maxed out its annual contribution. Don't forget the evenmore obvious question: What percentage of this purchase will goto a breast cancer charity?